How I approach success, using five key ingredients

Go-to-Market, Technology, Partners, Leadership and Financial Accountability

Go-to-Market Strategy & Execution

From Vision to Value; I architect and execute comprehensive GTM frameworks that align product innovation with market demand to drive rapid velocity:

  • New Product Introduction: Led the GTM launch for SaaS and AI Cloud solutions, overcoming market inertia to achieve 40% adoption in the first 12 months.

  • Market Segmentation: Accelerated vertical-specific growth strategies, driving +41% growth in Cloud Service Providers (CSP) and +68% in Managed Service Providers (MSP) sectors.

  • Strategic Planning: Architected a 3-year growth strategy that successfully scaled revenue ~10x (from AUD $5M to $48M) for a services organization.

  • Demand Generation: Managed end-to-end demand generation and awareness campaigns for the Asia Pacific & Japan region to build a sustainable pipeline.

  • Partner Development: Restructured partner tiering models and launched capability-building initiatives like the HPE "Partner Pro" series to drive joint success across sales, presales, and marketing.

Cloud Computing & Artificial Intelligence

Driving GTM Strategy for Cloud, AI & Data Management

  • Cloud & AI Adoption: Led GTM strategy for SaaS and AI Cloud solutions, achieving 40% adoption in just 12 months at Cohesity.

  • Hybrid Cloud & Infrastructure: Deep expertise managing portfolios across Data Center, Hybrid Cloud, IaaS, and IoT solutions at HPE and Lenovo.

  • Digital Transformation (Bay6): Directed comprehensive digital transformation and process optimization to unlock sustainable growth for client organizations.

  • "As-a-Service" Evolution: Pioneered service-based models ranging from Print-as-a-Service at HP to multi-cloud data management platforms.

Strategic Partnerships & Cross-Cultural Leadership

Cross-Cultural Executive: Building High-Trust Teams & Global Partner Networks.

  • Global Ecosystem Strategy: Designed and scaled partner programs adopted globally, including launching the "Partner Pro" series at HPE.

  • Strategic Alliances: Secured critical alliances in complex markets, notably establishing 7 new partnerships in Japan/Korea to drive 88% market share growth.

  • Cross-Cultural Leadership: Led diverse, cross-functional teams across the entire Asia Pacific & Japan region (from Tokyo to Sydney), fostering high-trust cultures.

  • Team Retention & Performance: Maintained 95% top-talent retention during periods of intense change while managing teams across multiple geographies.

  • Partner Satisfaction: Consistently ranked as the #1 partner by the ecosystem for 4 consecutive years at HPE.

Financial Accountability

P&L Management: Driving Top-Line Scale & Bottom-Line Health I manage the full Profit & Loss spectrum, balancing aggressive revenue acceleration with rigorous margin discipline:

  • Top-Line Revenue (Scale): Proven capability managing massive financial scale, from >$1B USD ecosystems to driving ~10x revenue growth (AUD $5M to $48M) for consulting clients.

  • Gross Margin (Profitability): I focus on quality of revenue, not just volume, evidenced by delivering a 2x margin improvement in under 12 months at Lenovo and a 150% uplift in Gross Profit Margin at Bay6.

  • Operating Expense (Investment): Strategic management of sales, people, and program investments across APJ to ensure every dollar spent drives double-digit growth.

  • Net Performance (Attainment): A track record of exceeding financial plans, such as delivering 144% of revenue targets at Cohesity and driving +24% YoY channel growth at Lenovo.